COPYWRITING
Having good quality text on your Web Site isn't just about creating an interesting read.
Search Engines use a 'crawler' to index your web site when they search for key phrases, & the proximity & the density of keywords in the text.
This means that when writing for the web it is important to make text easy and enjoyable for a viewer to read but it must also be effective when indexed by a search engine.
We can take your text & edit it, or write fresh copy for your website.
Tel: 01892 652728 or Mob: 07970255649.
Keyword Weighting and Optimization
Orange Street Web Design has had some notable success with simple
optimization for search engines using correct keyword weighting.
These include:
Rank on Google Worldwide
teacher script editing = 1st
television script advice = 1st
television script workshops = 5th
tv script treatment = 11th
Rank on Google Worldwide
planning consultant advice = 3rd
town planning herts = 4th
town planning essex = 3rd
north london town planning = 3rd
It's all about having fresh and relevant copy
A word to the wise. SEO companies will tell you that you need to have your site gone over with a fine toothed comb in order to make it SEO ready, not so. The most important thing is that your content is relevant and fresh. Google and other search engines have sophisticated techniques which can tell the sites which are padded out with Keywords. A good search engine is only interested in sites that have up to date, fresh, ever changing and relevant text.

